Founder & Strategist
Founder of SMXL Ventures. I help brands grow through a blend of performance marketing, creative strategy, and systems automation — working with businesses ranging from high-end product brands to local service companies.
Background
My background spans e-commerce, paid media, and operational infrastructure. I specialize in building full-funnel growth systems — developing creative that converts, scaling paid acquisition across platforms like Meta and Google, and implementing backend systems that track, optimize, and improve performance in real time.
Beyond marketing, I focus on the operational side of growth — integrating tools like Shopify, Stripe, Airtable, and automation platforms to streamline how businesses run and scale. The goal is always the same: turn marketing into a predictable, compounding growth engine.
Through SMXL Ventures, I've worked hands-on with brands to launch and grow e-commerce stores, improve lead generation, and build repeatable systems that drive measurable results.
Expertise
01
Full-funnel campaign architecture across Meta, Google, and TikTok — built for measurable return, not vanity metrics. Every dollar tracked, every creative tested.
02
Scroll-stopping creative that converts. From concept to copy to production direction, creative is treated as a performance variable, not an afterthought.
03
Launch and scale Shopify stores with the full stack — product positioning, paid acquisition, retention flows, and conversion rate optimization.
04
Operational infrastructure that removes bottlenecks. Integrating Shopify, Stripe, Airtable, and automation platforms so businesses run leaner and scale faster.
05
Precision targeting and funnel design for local service businesses. Campaigns engineered to generate qualified conversations, not just clicks.
06
Real-time performance tracking, attribution modeling, and iterative testing. Marketing treated as a system that compounds — not a one-time campaign.
The Approach
Strong creative is the highest-leverage variable in paid media. We treat it as a performance asset — always testing, always iterating.
Disciplined data analysis removes guesswork. Every decision is grounded in what the numbers actually say, not what we assume.
Smart automation turns one-time wins into repeatable systems. The goal is a growth engine that compounds without adding headcount.
"Combine strong creative, disciplined data analysis, and smart automation to turn marketing into a predictable growth engine."
— Spencer Lampkin
Stack